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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/515c5632e4b069d3c4fc8d68/4461c560-923b-4eae-8d4d-3eea28dd966d/Screenshot+2026-10-18+at+4.47.38%E2%80%AFPM.png work https://www.fivecentwhiskey.com/aboutandresume daily 0.75 2026-10-18 https://images.squarespace-cdn.com/content/v1/515c5632e4b069d3c4fc8d68/162331a7-234b-42dd-9b57-f9b8aa509e72/Toby+Link.png about / resume https://www.fivecentwhiskey.com/contact daily 0.75 2026-10-18 https://www.fivecentwhiskey.com/home daily 1.0 2026-10-18 https://images.squarespace-cdn.com/content/v1/515c5632e4b069d3c4fc8d68/54b034e8-fa53-4de1-a310-70213396f1bd/Toby+Linked2.png home - Hi! I’m Toby. I’m a creative strategist, writer, director, and creative lead who makes work across politics, nonprofits, and brands. With a background in the entertainment industry, I’ve written and created content for Coke, AT&T, Golf Digest, Purina, GQ, Formula 1, and major nonprofits — including Americares and MD Anderson Cancer Center. Right now, I’m leading the digital creative for a Democratic candidate for the U.S. Senate. No matter who I’m writing for, the goal is always the same: talk like a human, find the humor, lead with your heart. Also, bring donuts. People love donuts. https://www.fivecentwhiskey.com/whats-five-cent-whiskey daily 0.75 2026-10-18 https://images.squarespace-cdn.com/content/v1/515c5632e4b069d3c4fc8d68/1365640574421-DB3LF0RTDCNUMO8T8WM6/Five+Cent+Whiskey+Sign2.jpg what's five cent whiskey? - What the heck is Five Cent Whiskey? I stole the term five cent whiskey from a scene description in Eugene O'Neill's THE ICEMAN COMETH (theatre kid alert). O’Neill is talking about a dive bar where a bunch of misfits gather. To me, it symbolizes a place that's open-hearted, authentic, and unpretentious. Weirdos are welcome. There are no cool kids here. The drinks are cheap, the dreams are big, and — like O’Neill’s play — everyone is fully themselves. Their funny, brave, flawed, complicated selves. That’s what I strive to make my work about. Full of humanity and heart. I've written copy and created content with famous athletes, beloved character actors, CEOs, U.S. Senators, and long-shot queer political candidates. All of them had a perspective, a voice. I try to empathetically honor their voice so they might be fully and authentically seen. Then, somehow, I believe, we all might become a little better — when we truly, and deeply see each other. That's Five Cent Whiskey.