Golf Digest - SHANKED (online prank series)
Client:
Golf Digest
The Challenge:
Conde Nast and Golf Digest wanted to make their online home a lot more fun. Most of their content was behind a paywall so they wanted to give younger audiences a reason to subscribe. And they weren’t afraid to go big.
My Thinking:
“Let’s do a golf prank show.” Suppertime Productions brought me on to write 8 episodes of what is definitely the loudest and most intense piece of branded entertainment Golf Digest has ever done. We wrote 8 episodes of pranks featuring different celebrities on the golf course. Each prank was highly scripted and we rehearsed every moment and every possible reaction we could think of from our targets. The result was a funny, intense, outrageous, and creative series that gave an entirely new look to your grandpa’s favorite magazine.