Sherrod Brown

Client:

Sherrod Brown

The Challenge:

I was a writer for Sherrod in 2024 when we lost in Ohio, so I was excited to see him come off the sidelines to run again. He’s the pro-worker leader who’s been talking about affordability for decades. The challenges are that Ohio is moving to the right every year, and even though Sherrod was the challenger, to many voters, he felt like the incumbent. So we needed to remind people what Sherrod believes in, why he came back, and why his message is more relevant than ever.

My Thinking:

On one hand, Sherrod is a chatty Midwestern guy with college professor vibes. On the other hand, he’s a kick-ass pro-worker populist fighting for working families against a rigged system. So MissionWired Content Director Ming Lewis and I set out to establish both in Sherrod’s digital voice.

The Result:

We launched in August 2025 and raised $3.6M in 24 hours to become the biggest U.S. Senate launch of all time. The work won two Reed awards for Best Digital Advertising and Best Email Creative Copy. As Election Day approaches, we are raising approximately $325,000 a day, a record amount for U.S. Senate campaigns.