Sprite - #DapTheKing

Client:

Sprite

The Challenge:

Sprite was hoping to capitalize on social media when their superstar athlete, Lebron James, won the NBA Finals. They wanted a viral ad with an element of fan engagement.

My Thinking:

There’s a chaotic joy when your team wins a championship. Your town carries a collective happiness and elation––you’ll probably hug a dozen strangers and high-five a dozen more. You’ll feel so close to a rando in the stadium that you’re basically brothers, even though you never got his name.

This is the spirit I wanted to capture. Using Lebron-inspired handshakes, our hero becomes instant best friends with everybody as he makes his way through the stadium. All are invited to the celebration and fans were encouraged to send in their #DapTheKing handshakes. I was the solo writer on this and I’m proud to say the result was a well-received, joyful, and celebratory spot that went out to 116 million subscribers.